![]() The company estimates that the global value of smart TV sales will expand from US$176bn in 2020 to US$292bn by 2025, for example.Īt a local level, telecommunications analyst firm GlobalData estimates that household penetration of Pay-TV subscriptions in Vietnam (mainly cable TV services) will decline from 35.4% in 2020 to 30.3% by 2024. Grand View Research noted how smart TVs’ increased popularity has negatively impacted the cable TV market and demand for set-top boxes (STBs) and conventional television platforms around the world. So too are increased sales of smart TVs as consumers prefer to buy devices on which they can download apps that give them access to over the top (OTT) video streaming services like Netflix and iFlix. The growing availability of high-speed mobile Internet networks and smartphones in Vietnam is pushing significant changes in the way people watch TV shows and movies in the country.
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